The Art of Shaving POWER SHAVE Collection
This is for the gadget guy who always wants the coolest new technology for all facets of his life. The POWER SHAVE Collection combines The Art of Shaving’s craftsmanship, trusted for design and style, with the expertise of Gillette, a world leader in blade technology.  The micro-pulsating POWER RAZOR with Smart Technology helps him ensure that his blade is sharp with a built-in indicator light that begins to fade from vibrant blue to white with every use, and features a spotlight to reveal areas normally in shadow.  The POWER BRUSH, a first of its kind world-wide, lifts the beard with powered oscillations for a close and comfortable shave.  The advanced technology and precise motion modernize the wet shave tradition. Completing the line is the CUSTOMIZABLE STAND with a modern, modular design. This innovative collection will satisfy his inner “techy”.

BOSS BOTTLED. and BOSS BOTTLED. NIGHT.
For the corporate man who wants to dress for success in the day and to spice it up with a sultry, seductive scent at night: BOSS BOTTLED. for day and BOSS BOTTLED. NIGHT. Two intriguing scents from HUGO BOSS fragrances, BOSS BOTTLED. and BOSS BOTTLED. NIGHT, embody the competitive, driven, masculine lifestyle that is the BOSS Man.  BOSS BOTTLED. for day has a subtly sexy and sophisticated character that lightly extends the weather’s confident and assertive personality – and primes the BOSS Man to achieve his goals by day. BOSS BOTTLED. NIGHT. has a purposeful, edgier, masculine character designed to infuse him with the confidence that will make him feel irresistible at night. The allure of BOSS BOTLLED. NIGHT. sets the mood for seduction.

Burberry BODY Mist
Burberry’s BODY Mist hits counters this month, just in time for Valentine’s Day. It’s a lighter version of the icon parfum and is very sensual (Rosie Huntington-Whiteley is the star of the BODY campaign, which is the largest and sexiest campaign to date!). It retails for $50 at Burberry boutiques or leading department stores nationwide.

Dentisse Natural Reflection Toothpaste
This Valentine’s Day, Dentisse, a line of premium oral care products reminds couples of the virtues and health benefits of kissing and being kissable. Tell your honey how healthy it is to kiss:

• Live longer - Those who kiss their partner goodbye each morning live typically five years longer than those who don’t
• Forget those knives and needles - Kissing uses 30 facial muscles and it helps keep the facial muscles tight, preventing baggy cheeks
• Feel good - endorphins produced by kissing are 200 times more powerful than morphine
• Go Natural – use a natural toothpaste to ensure a kiss-friendly mouth. For example, Dentisse Natural Reflection toothpaste uses kaolin-a natural, highly refined and purified white clay that polishes the teeth and gently removes surface stains and plaque without unnecessary abrasion

EAU DE LACOSTE L.12.12 Blanc, Bleu and Vert Editions
For the active jock who wants a refreshing addition to his sporting rituals: EAU DE LACOSTE L.12.12 Blanc, Bleu and Vert Editions. EAU DE LACOSTE L.12.12 Blanc, Bleu and Vert fragrances transform the iconic shirt that launched the LACOSTE Empire in 1927, the L.12.12, into three unique, masculine, and timeless scents.  Each captures the lightness, coolness and freshness the petit piqué fabric gave René Lacoste on the court, and are adorned with the now legendary crocodile logo inspired by the tenacious champion’s nickname.  These scents are the perfect gift for the guy who likes to keep things simple and sporty.

Jimmy Choo’s Eau de Toilette
Featuring a new alchemy of notes, the Eau de Toilette opens with green top notes of ginger and pear before slowly giving way to the softer heart note of Tea Rose and exotic Tiger Orchid. The Rose and Orchid create a delicate bouquet of floral aromas on the skin – a fresh note of the season. Lastly, a vibrant layer of cedar wood gently evolves on the skin to create a soft veil of sensuality. The glass bottle itself has a bright, mirrored-like effect that instantly catches the eye of the beholder. The delicate facets of the bottle were inspired by handcrafted Italian Murano glass and work to capture light at every turn, casting a rosy, blush-like glow. Distinctly feminine, the bottle has a jewel-like, vintage feel and that same magical ‘must have’ quality as a pair of Jimmy Choo heels or handbag.

REMBRANDT^® Deeply White™
There’s nothing more important on Valentine’s day than a bright, clean smile. REACH® and Rembrandt® are here to help with that.The REMBRANDT Deeply White collection is the perfect addition to your beauty routine this Valentine’s. The REMBRANDT Deeply White 2 Hour Whitening Kit is a fast, enamel-safe way to whiten your smile in just two hours. Keep your smile white for the rest of the season with the REMBRANDT Deeply White toothpaste and mouthwash – which work together to maintain that brightness, giving you a dazzling white smile! And don’t forget to stash the new REACH^® by Design™ collection toothbrush in your purse for the big night out – the ultimate, multi-benefit oral care portfolio. Not only is it designed to provide an optimal cleaning experience, but it looks chic, too!