Few people appreciate the power of word of mouth more than 25 year old entrepreneur Jolina Li, founder of BuzzyBooth Company. Li grew up working in her parents’ restaurant, where she learned how hard it is for businesses to create a buzz.
That was her inspiration for BuzzyBooth, an ingenious digital photo station that leverages America’s obsession with posting selfies to generate social media exposure.
“We basically make it easier for customers to promote for the business,” says Li, “In return offering them a free, fun amenity.”
In a nutshell, the client rents a BuzzyBooth—a portable unit that’s so compact, it fits in any business location—for a month or more. Once it’s shipped, the business sets it up where its customers will find it. Their customers are invited to snap a free photo, and at the click of a button, share it on Facebook, Twitter, Instagram, or by email.
The clever catch: the photo posts with an eye-catching customized graphic frame that promotes the business, along with automatic caption that shows the current deals or announcements for the business. Also, the customer’s email is captured for future marketing use. [Read more…]