Businesses need to have a strong digital presence in the modern world, otherwise, they’re missing out on lots of potential customers.
If your business’ online presence could use a boost, then take a look at these five crucial elements of digital marketing.
Search Engine Optimization
The perks to ranking well in the search engines are endless. Not only do you get targeted, free traffic, but you also get the stamp of approval that ranking number one brings you.
However, it takes time and concerted efforts to get to the top of the rankings, so you’ve got to be focused on your SEO. These principles aren’t overly complicated, it’s just about doing the basics well, and you will start to see results.
Pay Per Click Advertising
Sometimes you need a more immediate impact than SEO. You might have a snap sale that you want to promote, or just need an instant boost in traffic, and pay per click advertising (PPC) can be the answer.
With PPC, you can feature your website at the top of Google for your selected keywords, gaining lots of exposure and boosting the amount of traffic to your website. The difference here is that with PPC, you have to pay for every click vs the free clicks you get from your organic SEO.
Despite this, good PPC can have a great return on investment and become a crucial strategy for your business, so speak to a PPC agency if you need help.
Social Media Marketing
They say that marketing is all about reaching people where they are, and for the vast majority of us that is on social media. With over 3.8 billion people on social media you can’t afford to ignore this important marketing tool.
Just like with SEO, you won’t see results overnight, but if you continue to work hard at it and follow the right steps, then you can reach a huge audience and create customers. Of course, if you want a more immediate impact, then you’ve also got the option of running paid campaigns that allow you to target specific audiences with your message.
One of the difficulties of digital marketing can be that you work extremely hard to bring people to your website, but once they’re gone, you have no way of reaching them.
This is where your email marketing comes in handy. If you can encourage those people who enjoyed your content to give you their email, then you always have a way of engaging with them.
Of course, this is something you can’t abuse, but it’s a great way to be able to consistently reach people with valuable content.
Content is the backbone to all the previously mentioned strategies. Without it, you might be able to bring people to your site, but you’re not going to be able to get them to engage with you and ultimately become a customer.
To do this, you’ve got to focus on content that offers value by answering people’s questions and addressing their pain points.