Search Engine Optimization.
We know we should always be doing it. However, we do not recognize the most straightforward ways in which to it advantages our website — mainly when so much has changed in last one year.
Optimizing your website for search engines primarily suggests that you are improving your website’s online presence, and hence can be found by people from around the web.
Think about it.
When you search something in the search engine, do you go beyond the first page?
I will bet that you notice what you are looking for within the initial few listings, and ignore the remaining.
3 technical SEO items you must include on your website
1. Apply SSL
It stands for Secure Sockets Layer, and it’s primarily a security protocol used to establish encrypted links between an online server and a browser in their communication online.
We see it when we buy something online (to safeguard your MasterCard or payment credentials), or when we sign up using our personal data. However, nowadays it’s a massively vital a part of maintaining any web site.
2. Reduce the website’s load time
Have you ever abandoned a website as it took too long to load?
You’re undoubtedly not alone. Over 40% of users have abandoned a website due to the slow time it took to propagate, which the number is just growing with time.
Therefore, web site load time is essential to your success due to the following reasons:
• Users are far more probably to abandon your web site if it doesn’t load within three seconds on mobile, and within two seconds on desktop.
• Google also takes load speed of a website into consideration and hence stresses on accelerated mobile pages.
• If users are abandoning your web site, they’re clicking the back button — which counts as a rise to your site’s bounce rate, that Google additionally uses as a ranking issue.
You can increase your website’s speed in various ways in which the most prominent style is to Compress these pictures and optimizing these files will drastically facilitate improve your site’s load time. Besides, browser caching, utilizing CDNs, removing unused scripts & data, and decreasing communications protocol requests additionally contribute to rectifying this common issue.
3. Eliminate 404 errors
When your web site has 404 errors, it implies that you have got — and are linking to — pages that don’t exist. In short, they’re broken, and they adversely affect the user experience.
This happens because you had a page at a specific URL, but you changed the URL, later or you unpublished the page.
Once this happens, you set up a 301 redirect. This enables the previous page to bring a visitor to the new page it’s being redirected to.
When a page is broken, it doesn’t enable Google to crawl it, which may negatively affect your search rankings. What’s additional, if you’ve coupled to the current page from different pages, or external sources have coupled to your page, you’ll lose the authority you once had.
To seek out those pages on your web site are broken, you must use these tools.
• LinkMiner— It is a Google Chrome Extension that I vouch for. It works astonishingly on a per-page basis by confirming which links (or pages you’re linking to) are live and which are broken
• SEMRush— By running a website audit in SEMRush, you’ll get a report of all of your pages and their statuses within minutes. You can then accumulate your 404 pages, decide wherever you’ll redirect these pages, and quickly implement those redirects.
• Use Google Search Console— Once logged in to search Console, you’ll check for Crawl Errors. Under the “Not Found” tab, you’ll see an inventory of your 404 error pages. If you would like to require it any, you’ll click on the “Linked From” tab to see which are 404 pages.
Once you’ve corrected your broken pages and links, it’s a best follow to get a newly updated sitemap to suffer Google to let it recognize you’ve made these changes.
It goes without a saying that technical SEO is the top most priority of any business who wants to grow its root deep in 2019. You ought to have an X-factor that makes you stand apart from the crowd. Technical aspects of SEO must be implemented thoroughly along with keyword-oriented SEO. What is your SEO roadmap to thriving in 2019?
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.