Marketing trends change over time, but there are dozens of tried-and-true advertising methods that will secure new consumers. One such strategy is addressing your curb appeal—how your business looks from the outside. Here are the best ways to boost your business curb appeal.
Rebrand Your Logo
Your business logo and signage largely dictate your curb appeal. Look into rebranding your store exterior and refreshing the signage throughout. When people see a newer, sleeker logo, they’re more likely to notice the switch. The rebranding will also hint that other things may change in your store as well, so people may feel inclined to check out what’s new.
Refresh Your Signage
You should also evaluate your signage. Where do you have signs? Are they getting people’s attention? How can you implement new advertising strategies with them? All these questions and more will help dictate an appealing curbside. You should also think about how you use the space outside your building. Though there are many dos and don’ts with sidewalk advertising, the overall impact will be positive since you’ll build brand recognition.
Clean Your Storefront
It may sound odd that a task unrelated to direct marketing could impact your store’s outreach. But anyone who walks by your store and looks in your window will notice the state of your storefront. You must have a clean and tidy store at all times, so customers can see specific items of interest and walk inside. Imagine walking past a store with a beautiful sign and cute logo, but the inside is a mess with piles of items on the floor. Would you still want to shop there? Instead of dissuading people with a disorderly store, win them over with a clean shopping area.
Knowing the best ways to boost your business curb appeal can make a big difference in your foot traffic. While people may not anticipate stopping by your store upon arrival, they’ll have no choice but to bend to their curiosity upon seeing your beautifully maintained curb.
