Running a law firm is an exciting and challenging pursuit. You’ll be in charge of multiple cases, many clients, and perhaps many attorneys, junior lawyers and paralegals who will all be helping your firm assemble and win cases for your clients. At the same time, though, you have to see your law firm as a business – with all of the obligations that this brings with it. This article looks specifically at marketing and brand awareness for law firms, helping you tie up that particular business process, building your renown and fame in your industry.
Win Great Cases
There’s nothing more impressive for small law firms than fighting cases that you win, and that catch the attention of industry journals, magazines or even the local newspaper. With these cases, you should ensure that you’re presenting your law firm and your lawyers with grace and dignity and that you’re able to translate the win in the chamber with a win in terms of your marketing and your renown. Don’t be afraid to capitalize on these cases – it’ll help build your brand.
Ultimately, you might find that firms and law businesses that are your direct competitors are racing ahead in terms of the business that they’re drumming up – even if they’re not as successful or as well-regarded as your own firm. There will usually be one reason for this: they’ll have smart attorney website marketing to help them gain customers. You need to focus on digital marketing in order to:
- Finish higher on Google’s search results
- Pull in more visitors to your firm’s website
- Display testimonials in order to impress visitors
- Increase the visibility of your brand and your business
- Help encourage web users to contact your firm
Without digital marketing – best outsourced to professionals – you’ll be unable to really make your mark on the internet.
Savvy Media Strategy
When you’re representing high-value clients, or you’re working on a case that’s particularly high up in the public interest, you’ll need to be able to speak with the media on your client’s behalf. Of course, your first concern should be whether your client is being represented accurately and within the confines of legal dispute language – but this is also an opportunity to be seized in terms of exposure. Make sure you look, speak and act the part – it’ll help build your brand image.
After seeing or hearing about your business, it’s likely that interested members of the public will search for you or your firm on the internet. You need to make sure that the website that they find at the end of their search is impressive, well-designed and modern in order to impress people with your sleekness and professionalism. Websites leave a deep impression on people – so it’s important you get yours right.
These tips are designed to help you construct more renown and visibility for your law firm, helping you find more clients to build your brand alongside.