Can you guess America’s #1 Halloween costume?

With Halloween right around the corner, everyone is planning what costume they will have this year. So, the team at GetCenturyLink carved out time to find the Halloween costumes Americans are searching for most. 

Nearly 1 in 4 Americans are thinking of dressing up as the #1 most searched costume: a cat! In second place this year is a fairy costume, with 20% of the nation googling it most.

You can find the other top Halloween costumes in this full report.

Here are some highlights:

  • Cat costumes were the most searched nationwide in 2023, with 12 states googling them more than any other. Fairy costumes were a close second, racking up the most searches in 10 states.
  • Classic Halloween-themed costumes, including skeleton, vampire, zombie, and witch getups, topped the searches in 3 to 5 states each.
  • Pop culture Halloween costumes, most of them movie and TV characters, were most searched in 20% of the country.
Most Popular Halloween Costumes 2023 Map 2x
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