The progress of e-commerce and technology makes it easy for all of us to shop online. We can buy seafood online, pay bills online and so on. All thanks to the advancement of Internet technology. The internet has eliminated geographical boundaries; someone in America can buy goods in China or someone in Indonesia can import household products in China even without them having to go to China. Online banks such as PayPal or AlertPay have made it easier for people from different countries to transact and meet in cyberspace.
Now that shopping is over, I have a question for you: do you buy gifts on the internet? During the holiday season, I was surprised to learn that the number of internet buyers was around 19% of the population. In addition, they make smaller purchases. This makes e-commerce performance a little stagnant. There are always fluctuations, of course, but in some countries, the growth of e-commerce is not as fast as what happens in other countries. This condition is also influenced by cultural differences where in some countries consumers tend to buy directly. One other reason might be related to consumer distrust of payment security, something that every e-commerce player who is truly serious should pay attention to.
This is certainly not because technology doesn’t exist! Conversely, regardless of what we can think of, technology on the web to facilitate trade does a lot of work and is now very safe. So why?
The system has enabled the exchange of information from laptop to laptop. We only need to think of iPods, 4k TVs or other entertainment products of this type which, with the proximity of a colleague, can exchange pictures, data, etc. New technology has done many things for e-commerce, but we can still do more!
I suggest that we can drive e-commerce to business. Huh? What? How?! Ubiquity might be the answer. In traditional commerce, a market is a physical place that is visited to make transactions, when we refer to the term ubiquity we say that it is available anywhere and at any time, allows you to buy from the client’s desk, your home, your office and different places through mobile commerce, this space is called market place. Thanks to ubiquity, costs of transactions are reduced: costs for participating in a market and also reduces the cognitive energy that defines the mental effort required to complete a task.
Nothing is impossible or too strange! Imagine entering a store (the real one! Not virtual!), seeing something that interests you, paying online through your cell and leaving immediately with your purchase! It’s easy and very fast and you don’t even need your credit card.
According to what I saw on several occasions, there are still a number of technological options to be explored on the e-commerce side and there are still many technological advancements that must be made to meet everyone’s demands.
Do you agree? Hopefully this article inspires you. Thank you for your time.