If you’re looking to grow your online business, you’re not alone. Almost all modern-day businesses claim they want a stronger online presence and the reason for that is clear. More of an online presence means more potential customers, which means more business growth and more revenue. Take the fast-track to growing your online businesses with these five tips:
If you use a website builder, make sure it’s the right one in terms of cost, accessibility and ease of use. You should pick a platform that allows you to fine-tune features in order to improve your conversion rate. To convert more customers, you should practice heat mapping and more – something you won’t be able to do with a basic WordPress package. Shopify is a good option as it supports web development at all levels of competencies, and when you have the money you can hire Shopify expert advisors to help you increase your conversions even more.
Make Sure Contact Info is Accessible
It’s fairly likely that your website won’t feature all the information that your customers want so make it incredibly easy for them to get that information. If you can, insert an AI customer service bot that can answer basic questions. You should then have a contact form or an email address and phone number – it’s highly recommended to give people a choice in how they contact you.
Use Email Marketing
Email marketing may sound like it should be dead, but it’s actually one of the best forms of direct marketing at your disposal. Start building an email list from day one, perhaps offer new visitors to your site a discount code that you can email them. Then, make sure you only email your list when you have genuinely valuable information for them, like free content, or even better, discount offers.
Search Engine Optimization
You simply cannot compete online if you don’t implement SEO. You will be drowned out by other players in the market and won’t be able to rely on organic incoming visitors from search engines. SEO doesn’t have to be expensive, but it will be time-consuming if you don’t hire a professional. There’s so much to learn and so much to understand, so if you want to do DIY SEO work, dedicate at least four hours a week to it and be prepared to stick by it even if you don’t see results immediately.
In the 1990’s, Bill Gates predicted that the key value delivered online would be content and he was proved to be right. As a business owner, you will be an expert in your niche. That expertise is probably very valuable to your clients – so share it. When you make blog articles that share your expertise, you will attract more people to your website and keep them on it for longer, giving you more time to draw them down your conversion funnel. Content is also brilliant for your SEO as it encourages other sites to link to yours.