When you run a service-based business, it takes time and commitment to find clients and secure jobs. However, you can implement some practices today to change your business tomorrow. Learn how to take your interior design business to the next level.
Market Your Services
Every interior designer has a unique taste that only they can create for customers. Whether you spend your time working in commercial or residential spaces, people need your ability to craft an aesthetic in a room. Market your services and show people your style. One great way to do this is networking—when more people know about your professional services, you’re more likely to find an interested client.
Dig Into Digital
The digital space is a great place to improve your business. You should spend some time designing or redesigning your website and adding a handful of examples. When people see a digital portfolio of your work, they get a better idea of what you’d do for them. Another helpful way to dig into the digital space is through social media marketing. Instagram is a photo-based platform perfect for posting pictures of your finished work. You can advertise promotions, show off your favorite options, and share a few case studies so people can take notice.
Design a Showhouse
Suppose a customer wants to see some of your work in person. Well, you can’t simply invite them to someone’s home unannounced or barge into an office building. You need a show house where you can display your ideas and work for interested clients. You can use each room, wall, or corner to express a different ambiance. Remember to update your showhouse from time to time so you keep up with trends.
Work With Suppliers
You need niche décor and special furniture to make your ideas a reality. Work with a supplier or two. If you want to grow your interior design business, having a larger backstock ready to use is a great option. You can also branch out into more creative suppliers. For example, laser cutting and engraving services are the way to go for any custom projects needing precise detailing. When you roll out a special vinyl mural or laser cut sign, you will impress your clients with the thought you put into their space.
Knowing how to take your interior design business to the next level can improve your presence and visibility. With the right mix of professional networking, client engagement, and internal organization, you could build quite an enterprise.