It may not seem like a huge sweets holiday, but the Christmas candy season really is. Think about all the baking and decorating and making fun crafts with kids that happens in the weeks leading up to Christmas.
How many candy canes will you hang from your tree? Do you decorate snowman cookies with sprinkles and peppermint candy? Well, a lot of people do, ok. 🙂
And it all adds up.
We spoke with the National Confectionary Association, and they estimate that holiday candy sales will be $1.93 Billion this year. That’s for the 8 weeks leading up to Christmas – because holiday shopping, as we know starts that early. That’s a 2% increase over last year, which the NCA attributes to improved economic conditions and extra time. There’s one more day between Black Friday and Christmas. Thanksgiving is on the early side this year.
The National Retail Federation projects that the average consumer will spend $110 on candy and food, which is twice as much as they’ll spend on decorations.
So which candy do people like the most? It varies by state.
As a distinguished online bulk candy store, we took a great big survey of over 50,000 CandyStore.com customers to find that out. We also checked in with our friendly major candy manufacturers and distributors to be sure our survey corresponded with their seasonal observations.
You might be surprised by the results, illustrated below.
So, which Christmas holiday candy does your state loves the most?