A successful business depends on a solid customer base. The only way to form your base is through effective marketing and branding tactics. Reach new customers by implementing these smart ways to increase brand awareness for your business.
Host an Event
The best way to let people experience your brand is to let them see it. Host an event that talks about your products or services, or use your connections to bring in guest speakers to discuss industry-related topics. For example, if you own a skincare line, you can invite a dermatologist to talk about the importance of skin care or address common skin problems. While organizing the event, don’t forget to display your products and business cards!
Be Consistent With Signage and Logos
Being consistent with signage and logos is a crucial part of increasing brand awareness for your business. When you think of big companies like Nike or McDonald’s, you associate their logos with their brand, and you can instantly identify them. Consistent branding works, and it can help your business. Establish your signs and logos to help customers create a strong connection to your company.
Be Aware of Local and Global Issues
With the rise of gas prices and inflation on various products, people seek ways to purchase things they want while watching their budget. You can understand current issues and accommodate new and returning customers. For example, you can give customers a discount for purchasing items in-store. People can put the extra savings into their gas tank.
In addition, you can select a charity or local foundation to partner with. A percentage of your sales can go toward the foundation, or you can donate your services to charity.
Think About Advertising Opportunities
Did you know that one benefit of waiting shelters for bus stops is that they offer a 24/7 advertising opportunity? You can advertise your business to commuters and pedestrians by placing an ad on the bus stop shelter. With the rise of social media advertising, some people think print and outdoor ads are no longer effective. However, that’s not true! You can reach a wide audience with traditional forms of promotion.