Millions, if not billions, of people go online every day. Some check their e-mails; some shop on e-commerce sites; and many go on social media. Social media websites allow users to connect with friends and neighbors and even to follow their favorite athletes and celebrities. They’re also good ways to market a business. Anyone who wishes to increase their online traffic should check out the best social media platforms for their business.
Instagram is a photo-sharing platform that millions of people use. Its high outreach raises great marketing potential for many companies. There are many ways to market your business via Instagram, but the two main ways are through paid advertisements or through influencers. Social media influencers are people with significant numbers of followers over whose buying choices they have influential power. For example, an influencer marketing makeup or fitness foods may have thousands of followers (or more) who buy those products because they saw the influencer advertise it. In short, influencers are living advertisements for your business.
Pinterest is an online pinboard where users can discover recipes, lifestyle inspiration, and other interests. One of the main appeals of Pinterest is that it’s visually based. When users find something they want to save for later, they can “pin” that picture. This saves it to their personal pinboards. Users can also share their pins with others. For business purposes, this means users can save visuals of your products or services and then share them with others. This will increase your brand recognition and drive sales to your company. Furthermore, most Pinterest users are women, so this can help companies target that demographic.
YouTube is a popular social media platform on which people upload user-created content for others to watch. People who watch these videos can like and subscribe to that creator, which keeps them engaged whenever the creator posts new content. The platform boasts billions of monthly users, so it’s an extremely viable marketing tool. When users post videos, they can also feature product sponsors in them. These advertisements are directly embedded in the content, so viewers must watch them. Also, since Google owns YouTube, it often appears at the top of search result pages. The opportunity to market your business through this platform is limitless.
One of the best social media platforms for businesses, Facebook is a gateway for many companies into online activity. In fact, it’s the social media platform most businesses optimize first. Facebook has billions of daily users, which can create the perfect opportunity to raise brand awareness, website traffic, and online conversions. With so many users, it’s the perfect opportunity to target specific demographics or markets. Additionally, you can use Facebook Messenger to personally reach out to customers with special discounts or promotions. You can also address customer concerns and improve their overall satisfaction.