An increasing number of consumers are concerned about the environmental impact of the companies they shop with. Sustainability is one of the biggest retail trends influencing customers’ purchasing habits in 2022. To accommodate your customers’ wishes and stay on top of this trend, learn ways you can create a more sustainable retail store.
Invest in Clean Energy Solutions
One way to create a more sustainable retail business is to implement clean energy solutions throughout your store. Start with the easy changes, such as switching your light bulbs and electronics to LED varieties. You can work your way up to choosing energy-saving appliances the next time you upgrade your equipment. Contact your utility suppliers to inquire about more ways your business can save money and leave behind a smaller carbon footprint.
Donate Unsold Inventory and Samples
Every business has product inventory that just won’t sell. Instead of assigning it to your clearance aisle for months only to be tossed at the end of the season, consider donating your unsold inventory. By donating products such as food, clothing, and even toys, you can help community members in need and keep packaging and product waste out of landfills.
Utilize Reusable Signage
Many businesses still utilize traditional print media methods for marketing. Cut down on your paper usage by investing in digital or reusable signage. One example of this is how small businesses use whiteboard and chalkboard A-frame signs outside or inside their storefront. These reusable signs allow the business to continually change up the messaging in appealing and creative ways without the need to reprint paper signage.
Use Sustainable Packaging Materials
As mentioned, sustainability is one common trend influencing customers’ purchases this year. Customers are more likely to purchase a product online or in-store if they know they will be able to recycle the packaging. The benefits of investing in sustainable packaging don’t stop at just your sales, either. Product packaging is one of the biggest sources of emissions that pollute our environment. Making the simple swap to recyclable, compostable, or recycled packaging may not seem like much by itself, but if every business were to slowly make the switch, we could see a drastic decrease in emissions. Even something as simple as grocery chains providing paper bags over plastic bags can have a huge impact on reducing plastic in our environment and promoting recycling.
These tips on how to create a more sustainable retail store can help you attract more customers, save money, and practice responsible and sustainable habits all in one. With these tips, you can feel more confident about your business model than ever.
