Develop a well-defined marketing plan that will help you grow your business
A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Following steps in a logical progression, without going off on tangents, is one of the fastest ways to achieve your goals.
Negotiating business contracts can be complicated. Navigating regulatory issues can be complicated. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.
“That’s what I like about the Strategically Aimed Marketing process,” says marketing strategist Lonny Kocina, CEO of Media Relations Agency. “It’s called SAM 6 for short. (Even the name is uncomplicated!) It’s a six-step process that keeps marketing focused and on point.”[Read more…]