You have started your trucking business. You have experienced a number of ups and downs already, but you are (hopefully) turning over a healthy profit. However, there’s still plenty of scope to improve on what you have achieved.
There’s just one issue: you’re not quite sure what steps to take to get your business to the next level. Fortunately, this article is here to provide support. Below are five ways to instantly improve your trucking business.
1. Reduce accidents with a collision warning system
If someone in your fleet was to end up in an accident, it could damage your business in more ways than one. It could blow a hole through your finances, tarnish your reputation, and lead to a permanent drop in client numbers. As a result, it’s imperative you take all the necessary steps to reduce the possibility of accidents occurring.
While you likely already follow regulations and train your employees regularly, another step to take is installing a collision warning system in each truck. The Mobileye is regarded as the best aftermarket forward collision warning system, and it can make all the difference in preventing an accident. After all, it only takes someone a couple of seconds to lose concentration and end up in trouble.
2. Reduce your expenditure on fuel
It goes without saying, but fuel is one of the biggest expenses for any type of logistics company. As a result, you should be taking every step possible to reduce this bill. One way of doing so is by utilizing a fleet card.
Also known as a fuel card, a number of companies offer these cards to trucking businesses across the world. These cards can provide benefits such as discounts, so make sure you compare options and find the best choice for your circumstances.
3. Reduce employee turnover
Drivers are an integral component of your trucking business. If they’re not present, it is not possible for deliveries to be made – it’s that simple. Yet without the right approach, you could end up with a high driver turnover, and this can be problematic for efficiency and profit margins.
To retain your employees, there are various tactics to use. Simply making them feel valued can help in boosting morale. Offering a healthy wage will also lower turnover numbers.
4. More efficient routes
Creating the most efficient routes for your drivers is essential. Along with getting deliveries to customers faster, it will also reduce the time your trucks are on the road – another way to save on fuel costs. Specialist software can be used to improve efficiency, which optimizes routes and even re-routes in real-time if an issue like traffic crops up.
5. Improve online presence
To boost visibility and gain more clients, you need to step up your marketing efforts. One way of doing this is by focusing on your online presence. If you don’t have a website, start one, post regular blog content, and incorporate effective SEO tactics. It also makes sense to develop an email marketing strategy, create informative videos, and post regularly on social media.
