By Kotton Grammer
In this digital age, it is highly significant for every business to solidify their online presence. With this, it makes your potential clients to easily find you and learn more about your brand and to what you are offering. It also allows you to connect and showcase your business to people who are searching for products or services similar to yours.
When you have a business and if you have an established online presence, people will more likely trust you more than any of your competitors. It allows you to build relationships on a personal level and, more importantly, will enable you to connect with your target customers effectively.
While having a website and a social media marketing plan can help you to boost your visibility and brand awareness, Email outreach is one of the surefire ways of establishing your online presence.
What is Email Outreach?
Before, marketers used cold calling to get in touch with their prospective clients and offer their products and services. While cold calling may still in use today, Email outreach is one of the best alternative ways to promote your business. Email outreach allows you to connect with Influencers, famous bloggers, and other brands to act as brand ambassadors for your business.
As of this year 2020, the internet has over 1.7 billion active websites, and almost all of them want to stand out from the rest. With this, your business needs to do the same objective. Email outreach will give your brand a chance to get noticed and can reach more people. If you succeed in collaborating with those people, we have mentioned above, and they can boost your web traffic and expose your business with their thousand of followers. They can also improve your business credibility through their recommendation.
How to start a successful outreach strategy?
To help you with your SEO outreach campaign, below, we have provided some of the most useful and proven ways of a successful outreach strategy.
#1 Choose the right Influencers
While it is true that Influencers can help you increase your web traffic by reaching more people, however, they aren’t all the same. When choosing an Influencer, make sure that they are within your brand’s niche or at least similar to yours. So you need to make a thorough research about them and study if their expertise can really help your business.
Furthermore, there are four types of influencers that you should be putting on your top list before reaching out.
- Top-tier Influencers
These people are usually high-profile individuals that made a name for themselves over time. Some of them are popular celebrities, people that are well-known in social media, famous sports personalities, etc. they usually have hundreds of thousands and even millions of followers. However, their rates are quite expensive and don’t usually respond to emails from people they don’t know, thus making them not ideal for small businesses. But if you do have a significant budget, then you might as well give them a shot.
- Mid-tier Influencers
Mid-tier Influencers are people that have a follower count between 50,000 to 500,000. They are perfect for mid-sized businesses that can’t afford Top-tier Influencers. They can still offer a high level of engagement since they have also established a great number of followers. Moreover, their follower has a greater level of trust in them since most of these guys are people who “specialize” in their chosen niche or passion.
On the other hand, Micro-Influencers are perfect for small businesses.it’s not because they are much cheaper than Top and Mid-tier Influencers. Still, these people offer very high engagement rates since they can connect on a personal level with their followers. Typically, they have a follower count between 10,000 to 50,000, which makes their community more tightly-knit.
Nano-Influencers typically have less than 5,000 followers. However, in the past few years, lots of brands have seen their value. Much like Micro-Influencers, they have stronger connections with their followers. They are also more likely to answer almost every comment or inquiries on their social media posts. They know whos loyal to them and openly interact with them. If you haven’t tried an outreach before, they are the perfect person to start with.
#2 Use compelling email subject line
When sending an Email outreach, always remember that your subject line is the very first thing they’ll see. Make sure that your subject line is easy to understand, direct, specific, and, more importantly, get creative. Some marketers start by posing a compelling question while some start with action-oriented verbs. You might also want to keep your subject line short but sweet.
#3 Use personalized message
One thing that you might want to avoid is by sending the same generic outreach message to all of your prospective Influencers. It will only make them think you are a bot and worse, ignore all your messages. Make time to research about them, know a little bit of their background and what they are good at. Explore their social media and read some of their blogs so you would know how you can effectively collaborate with them.
#4 Let them know your value
Aside from telling them how valuable they are to you, you must also tell them how valuable your brand is for their followers. It makes a win-win situation for both sides. Pitch your objective persuasively and concisely.
#5 Include CTA (call to action)
Including a CTA in your SEO outreach strategy is an excellent way of getting them to respond. You can either link the CTA in one of the blog posts that you want them to look at or a direct link to your site. Some experts suggest that you should put one in the body of your pitch and one at the end.
#6 Don’t be afraid to follow up
Not all Influencers will be going to reply with your first pitch, and it’s totally fine to make follow up. However, you must allow at least 3-4 days before sending a follow-up email.
#7 Track your campaign’s progress
You need to review who’s not replying and analyze why they haven’t been responsive to your messages to make some revisions. On the other hand, also review the one who did respond and see if you could use the same kind of pitch for your next prospective Influencer.
Kotton Grammer is an internet entrepreneur known for founding Kotton Grammer Media in 2013 a Multi-Million Dollar Internet Advertising & Media Company that specializes in search engine optimization (SEO). He has also been featured or quoted in many publications including, Inc.com, Huffingtonpost.com & Forbes.com