By Kim Bassett
Imagine growing up in a world where Google has always existed. Where Facebook is as much of a staple as Nickelodeon or the Johnny Carson Show. A world where terrorists and 9/11 are reality, but also a history lesson, told and explained to them like D-Day and Hiroshima was to older generations.
Generation Z is born between the mid-1990s to the early 2000s and make up 25% of the U.S. population — larger than both the Baby Boomer and Millennial generations, respectively. Those born at the start of this generation are entering the workforce, bringing with them a combination of their Millennial parents’ ideals and their own, shaped by living in a technology driven world at a time of national insecurity with war on-going and terrorist attacks being sensationalized in the media.
This generation is uniquely positioned to change health care from both the provider and consumer side. [Read more…]