Spreading Good Vibes, Great Sandwiches and the Potbelly Neighborhood Hangout Experience in a Multi-Unit Expansion Plan
Potbelly Corporation (NASDAQ: PBPB) (“Potbelly”) has announced a franchise growth plan throughout Pittsburgh: a strategy that positions the lively neighborhood hangout, known for its signature toasted sandwiches, for expansion initially in neighborhoods like Regent Square, Shadyside and Bloomfield, as well as the surrounding suburbs.
“When we look at the restaurants that are opening Pittsburgh, it’s clear that Potbelly is perfectly positioned to be part of the neighborhood-focused feel of the food scene in the area,” said Chris Birkinshaw, Senior Director of Franchising for Potbelly. “We expect our franchisees to possess the entrepreneurial drive to be multi-unit operators, and to be brand ambassadors who will make Potbelly an essential neighborhood hotspot. With our franchising strategy, Potbelly will be the perfect match for Pittsburgh.”
With a strategic plan in place, Potbelly will grow into Pittsburgh and is now accepting franchisee inquiries. Pittsburgh has been selected for Potbelly’s next expansion because of its strong local consumer interest in neighborhood-centric dining options and delicious ingredients. As the local neighborhood hangout spot, live music, local décor and warm, toasty sandwiches with high-quality ingredients make it feel like home. Potbelly plans to join the local Pittsburgh community, adding a new dimension to the already growing food scene. [Read more…]